HMF appeal package

Hermitage Museum Foundation approached us with the task of making a two-page appeal letter more appealing. Our main objective was to avoid the trash bin, which is difficult with appeals and mass mailings. We added imagery, texture and weight to set it apart from junk mail.

The foundation is a non-profit and does not have much money to spend on elaborate printing, but within the first week of mailing they received a sizable donation that covered the expense of the design and printing.