His Master’s Voice trade ad

A La Vieille Russie approached us to design a double-page spread for the Masterpiece 2011 London fair to be dubbed “His Master’s Voice.” The client’s wish was to reference the classic RCA logo with the famous dog in front of a phonograph. A 4-shot composite makes up the final image while the pendant itself is a composite of many more photographs due to the reflective nature of the piece. We handled all aspects from photography, retouching, to art direction and design.