More than appealing

Appeal Package

We were presented with a two-page letter produced by the Hermitage Museum Foundation and asked if we could give it more life. Since their initial presentation was a very straight-forward appeal letter on proper letterhead with signatures, we approached this from a different angle.

Our main objective was avoiding the trash bin, one of the hardest things with appeals or mass mailings. We presented ideas that had images, texture and weight in order to catch the eye and set it apart from junk mail.

The foundation is a non-profit and does not have much money to spend on ventures such as these, but with a little coaxing and showing of comps we were good to go. Within the first week of mailing they received a sizeable donation that covered the expense of design and printing.