Seibert & Rice

Catalog

This client's original catalog had not been getting the results they desired, so they came to us for a redesign. Seibert & Rice imports very fine Italian Terra Cotta pots and requested that this high quality be instantly recognized by the general look of the catalog. In order to achieve this, we set it apart from other catalogs by making it a more upscale production. We did away with the typical saddle stitched binding in favor of a perfect-bound catalog with bronze metallic cover stock. We also opted a smaller square size which made the piece elegant, more wieldy and more like a book. Ultimately, we wanted the end recipients to view this as a coffee table book, giving it a longer shelf life and somewhat of a different purpose than just a catalog.

This re-design has worked well. Seibert & Rice continue to use the same basic format we've provided them, with minor adjustments for each new catalog.

52 page, perfect bound catalog. Mohawk, Navajo matte paper. Metallic inked cover, 4 over 4 interior. Fold over flap inner back cover for inserts.